Most agencies run a script, then stall the moment the market does something unexpected. Ten years on the shop floor taught me the difference. When a rival undercuts you or your hot SKU stocks out, I don't reach for a playbook. I read it and adjust that day.
Pull up a chairI learned it on the floor of a brand, getting product to actually move. Sharpened it at Acadia. Now I take a few accounts and give them the full set. You'll always hear what changed, and why.
Call it operator's instinct. I treat your catalog like inventory I'm responsible for, not a dashboard I glance at on Mondays.
A short, honest conversation. No pitch deck. Tell me what you're selling and where it's stuck.
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